KOREN Visual Solutions was founded in 1997 by Lior Koren, and today is one of Israel's leading retail design & shopping experience companies. We are experts at the design and build of shops, commercial spaces, and advanced points of sale. In the last two decades we have handled over 2,000 stores and purchase points, for leading retailers and manufacturers.

Our clients enjoy a complete service package provided by an experienced staff comprised of project managers, interior designers, industrial designers, graphic artists, and logistic team. Our work covers all project aspects - floor planning and planogram, design and planning, manufacturing, supervision, and on-site installation, at projects that can range from nationwide retail chains to a dedicated solution for a specific point of purchase. 


KOREN is known for its marketing understanding, innovative thinking, design capabilities, along with an uncompromising level of performance. We are proficient in operational and infrastructural considerations which effect the efficiency of the store staff, and enable convenient shopping for customers.

Our work's results have been measured professionally by several of our clients. In many cases, sales increased by tens of percentage and even higher. In the 'revenue per meter' index our projects exhibit impressive results vis-à-vis the competitors. Certain categories have even achieved some of the highest sales data in the country.

Koren specializes in tailoring the unique shopping experience to the complex, brand, product and final consumer, thanks to retail design expertise, creative design, and innovative thinking.

We connect the customer’s experience to the buying process, thus contributing to increased revenue. It starts with attracting the customer into the store, through optimal planning of the customer route , and ends with making the purchasing decision.

We offer expertise in visual merchandising, and proven experience in brand's representation in the point of purchase.

We provide our clients with a "one-stop-shop" solution including sales-focused architectural and consultative service, multidisciplinary design studio, project management department, production workshops, and skilled installation teams.

We pay maximum attention to safety and human engineering considerations both in the work process and in all the elements installed in the store.

Our Pathway & Vision

We create unique and extraordinary retail spaces that combine excellent business performance, enhance customer experience, and protect the environment. Innovation is at the foundation of our work, alongside our commitment to high standards in design, planning, and execution. We strive towards professionalism and constantly updating in retail and commercial design trends, and changes in costumer behavior. Understanding the retailer’s needs combined with creating an unusual shopping experience, lays at the foundation of planning and designing each project.

We are committed to your brand’s visuality at the point of sale, whether if it's the retail chain's brand, a certain category within a shop or a specific product. Our job is to display your product in a correct and complementary fashion, causing it to shine relative to the competition. We like to imagine our projects to a highly experienced ‘waiter’ professionally, elegantly, and skillfully serving your product to the customer on a brilliant and well-polished tray.

KOREN’s unique process is characterized by a close-knit integration of architectural, interior, industrial, and graphic design that complement and empower one another. We believe that it is important to create and preserve continuity through unified treatment of the layout and various sections in the shop, the various display fixtures, the 3D design and graphic language, until the “last meter” (the point of contact between the customer and the product). That approach creates great customer’s experience, convenient shopping, and easy orientation, and thus contributing significantly to increase in sales. 

Lior Koren | Owner & CEO

Industrial Designer (HIT). Lior is a retail design expert, highly experienced and knowledgeable in designing retail & commercial spaces, and considered one of the leading professionals in the Israeli market. 

Even as a boy, Lior was extremely curious to know “how things work” and spent hours disassembling watches, various devices, and anything that fell into his hands. Subsequently, he constructed small gadgets like portable fans, radio transmitters, and the like, often selling them successfully at school. His technical comprehension, inventive thinking, his sense of daring and commercial skills all found expression in his current occupation. In addition to a sense of humor and aspiration toward design perfection, all these are visible in our company’s projects and unique spirit.

Lior is regularly invited ,as retail design expert, to speaks at professional conferences to retailers, business owners, and entrepreneurs, as a guest lecturer in various academic institutions, and writes for professional magazines on subjects concerning the design and planning of points of purchase, shopping experiences, and sustainable retail design.

About our Team

The company numbers some twenty employees, the majority of whom are graduates of various design schools. The staff includes interior designers, industrial designers, graphic designers, planners, project managers, a logistical and administrative staff. Many of the employees have been part of our company for many years and function as a professional and qualitative core of skilled labor that knows how to work together and give the client a high-level product and optimal service experience.

[Lior Koren lecturing at the 12th Retail 2020 conference | photo: Dror Sithakol ]