A nationwide convenience stores redesign and branding project, for the “The management of sports betting in Israel”. The implementation of the new design concept began in 2023. KOREN carried out the design, planning and production, and manages the installations in stores throughout the country, with this year priority was given by the council to stations in the “Otef” region and the north.
The project combines interior design and display facilities, under the brand “Winner”. The display system includes an innovative modular terminal counter, modern and accessible form units, branded furniture, and digital screens that includes changing marketing messages instead of the printed posters that currently exist in the stations.
