Danbar Toys | Play & Retail Stand

Location: England and Ireland
Project type: Retail Stands & Mall Kiosks
Category: Kids & Babies

The development, design, planning and production of an innovative concept to market remote-controlled cars in shopping malls throughout the UK and Ireland.
Danbar Toys acquired the rights to market the branded products of the “flash & dash” television series that is aired on Europe’s Cartoon Network.

Instead of selling the toys at standard stores, the company decided to set up play stands that would sell coupons to play with the cars and would also have the toys for sale.

Play stands were set up in 18 shopping malls, became an attraction and drew many children and adults to play.

The first pilot of the play stand in the Azrieli Mall in Modiin, Israel. A throng around the stand and people waiting in line to play. . .
The stand in action, two players playing while a crowd gathers to watch and buy.
The first pilot of the play stand in the Azrieli Mall in Modiin, Israel. A throng around the stand and people waiting in line to play. . .
The racetrack is bordered by lights that change color to enhance the players’ experience.
A close-up view of the specially-designed racetrack with bridges and tunnels, colored lights, branded according to the TV series.
מתחם משחק גדול בקניון ווסטפילד בלונדון
First implantation of the stand’s prototype.