Walmart’s digital assets generated 2.7 billion $ in 2022, shining a spotlight on the growing retail media space; According to the CEO of KOREN Visual Solutions “The added value for the retailer is not only profit, but creating value for the customer.”
The article brings coverage and key insights from the Retail Media panel, held as part of Commerce 2023 – The Marker’s 5th retail conference, who took place on March 15, 2023.
The panel was guided by Saleet Granit, CEO of the consulting and research company Expert-It, and was attended by Liat Dahari Ziv (VP of Marketing and Sales, Hadia), Yossi Rabinovitch (CEO of Retail Innovation), Erez Shimon (Director of Category and Channel Development, Wissotzky) and Lior Koren (CEO and owner, KOREN Visual Solutions).
Lior Koren presented the value potential of the retail media for the retailer, beyond the direct profit of advertisements as a tool to promote the brand and the bulk areas. In addition, he warned against visual Nuisance that may be created by a design-wise uncoordinated representation of many advertisers in the same store, similar to the situation that existed in stores before the “food law” and emphasized the responsibility of the retailers for the optimal appearance of the systems in the stores, as part of the shopping experience for the consumer.
For the full content of the article (in Hebrew), click on the “online article” button at the top of the page.
The importance of marketing ideas in the design and planning of points of sale and how definitively these can impact a store’s performance and success.
Climate crisis, consumerism changes and the increase in demand during the Corona pandemic period – All constitute challenging changes as well as an opportunity for the world of design.
The multi-retailer customer uses all available channels – both online and in physical stores, to gather information and shop. Successfully combining the two will increase sales.
The increase in online shopping is forcing physical stores to “reinvent themselves”, and offer customers an invested and well planned experience which makes leaving the house for it worthwhile.
Green Supermarket – The impacts of climate crisis on the global world of food retail: Green building, food waste, the reduction of plastic waste, making information accessible to the consumer and more.
