IKEA | Swedish Food Shop

Location: Eshtaol
Size: 110 sqm
Project type: Retail Chains & Stores
Category: Food & Drinks

Design and implementation of the Swedish food shop in the Jerusalem branch, Israel.
The shop is a 110 sqm area, located near the exit. The local concessionaire decide to make an effort to make the great choice of quality Swedish food more appealing to Israeli costumers by differentiate it from the rest of the shop.
The targets was to attract more customers, create a unique shopping experience, and increase purchase volume. The new layout includes a wall attached display shelving with implemented refrigerators and tasting positions, display stages, and front facade creating a distinctive appearance from the shop.

[Photography: Aviv Kurt + Lior Koren]

An overlook to the Swedish Food Shop
General view of the complex
The store's structure invites customers to move in [Photo: Aviv Kurt]
Branded display platforms for changing sales
Display platform and wall-mounted shelving [photography: Aviv Kurt]
Fish refrigerator, including inviting graphic design [photography: Aviv Kurt]
Wall-mounted shelving, tasting stands, and display platforms with a unique design
Wall-mounted shelving, devited in to categories, combined with tasting stands
sWall-mounted shelving, devited in to different categories, combined with tasting stand
Wall-mounted shelving, devited in to categories [photography: Aviv Kurt]
A tasting drawer that opens, in order to make Swedish products accessible to the Israeli public [Photo: Aviv Kurt]
Display platform combined with different surfaces for changing products [Photo: Aviv Kurt]
Display platform combined with different surfaces for changing products.
The checkout area near the exit [Photo: Aviv Kurt]
Snacks category including tasting stand
Atractive visability of the complex from the checkout area [Photo: Aviv Kurt]