Materna | Kids’ Area in Bookstores

Project type: Food, Commerce & Entertainment
Category: Kids & Babies

Design and implementation of promotional spaces for Materna, a baby formula company, in a nationwide bookstore chain. These spaces provided a comfortable corner for mothers and children to read together in the chain’s bookstores.

Materna complex in Givat Shmuel branch.
Materna complex in Givat Shmuel branch.
Materna complex in Givat Shmuel brancg.
Materna complex in Givat Shmuel branch.
The Materna reading corner in one of the bookstore chain’s central branches.
The Materna reading corner in one of the bookstore chain’s central branches.
The Materna reading corner in one of the bookstore chain’s central branches.
A suspended decorative element in a Haifa branch.
A view of a Haifa branch. The wall treatment extends to an exterior window.