Hazi Hinam | Supermarket Categories Design

Location: Hod Hasharon
Project type: Supermarket Design

Hazi Hinam’s flagship branch in “Sharonim” Mall covers 13,000m2 (~140,000 ft2).
For this branch we designed and implemented decorative elements on the ground floor, in the different categories and delis, in display platforms, and in a variety of designated facilities.
We designed several categories: bread, canned goods, flour and oil, organic food, Asian food, baby products, nuts, beverage syrups, party products, cheese deli, spices and pickled vegetables, vegetables and fruit, dried fruit stand, meat counter, eggs & dairy products, fish category, and more.
A visit to the branch is a spectacular – each category has its own “story”.

The aisle devoted to baby food and products uses motifs from Materna, an Israeli formula brand
The organic and Asian food section uses Asian themes
The snacks and beverages section is designed to recall an European port that incorporates items from around the world
The deli counter was designed to project the feel of an Italian kitchen
Bread category design
An olive oil category inspired by the antiquities of Israel
The section for birthday and party goods, designed with a happy theme
The canned and preserved goods section incorporates elements of the packaging designs in a light-hearted way
The large cheese deli is designed to recall a street in Holland. The graphical wall design covers a refrigerated room